CAKE, a global leader in performance marketing, has chosen Trolley to streamline payouts and end-of-year tax documentation for their CAKE Pay service. This strategic partnership allows CAKE to focus more on elevating campaign performance, freeing them from the complexities of administrative tasks. By integrating Trolley’s advanced payment and tax solutions, CAKE enhances operational efficiency, ensuring timely and seamless payments for freelance marketers.
Trolley, the premier payout platform for the internet economy, is pleased to announce it has been chosen by CAKE (getcake.com) to streamline their payouts and end-of-year tax documentation processes for performance marketers paid through their CAKE Pay service. This partnership frees up vital time for CAKE to concentrate on elevating campaign performance and delivering enhanced value to their clients and freelance marketers.
CAKE, a B2B software company recognized for providing clarity to digital marketing campaigns globally, introduced CAKE Pay in April 2024 to offer a seamless payment solution for its users.
Integrating Trolley’s advanced payment and tax documentation solutions, CAKE Pay now enables more flexible and efficient payments to freelance marketers, reducing administrative burdens and ensuring timely distribution of tax forms with minimal effort from CAKE.
Optimizing operations and performance
Brad Shumard, Director of Product Management at CAKE, emphasized the importance of this partnership, noting that Trolley enhances daily operations by offering various payment methods, simplifying tax document collection for partner onboarding, and integrating directly into CAKE’s accounts payable processes.
“This valuable service streamlines our operations, allowing us to focus more on enhancing campaign performance rather than administrative tasks,” Shumard said.
Tim Nixon, CEO of Trolley, highlighted the alignment between the two companies: “By combining CAKE’s leading performance marketing platform with Trolley’s robust automated payment process, we empower performance marketers to focus on driving success and maximizing returns, while enjoying seamless, flexible, and efficient payments.”
The integration of Trolley’s solutions into CAKE’s platform is a strategic move that perfectly aligns with CAKE’s mission to bring clarity to digital marketing campaigns.
By simplifying the payables process for performance marketers and consolidating software and partner payouts into a single invoice, Trolley creates a hassle-free, integrated payout solution that reduces costs, lowers stress, and gives more time to focus on what matters.
Innovative features and future vision
Shumard praised Trolley’s standout features, particularly Trolley’s embeddable iframe that streamlines partner onboarding integration directly within CAKE’s platform.
“With minimal implementation, we added a connection between CAKE and Trolley, enabling our customers’ partners to see payment statuses in real time. This integration also simplifies the account onboarding and change processes, making them native to CAKE while still powered by Trolley,” he explained.
Looking ahead, Shumard envisions a continued strategic partnership with Trolley as they expand their offerings to include more frequent payment terms, such as weekly payments.
“As we aim to become a performance marketing hub that enables connectivity between our customers and their partners, Trolley’s robust payment processing and integration capabilities will be crucial.”
Mutual benefit and trust
Shumard emphasized that mutual benefit and trust are essential components of CAKE’s success in the digital marketing world, noting how these elements are integral to their partnership with Trolley.
“The trust we have in Trolley’s capabilities allows us to confidently provide our customers and freelance marketers with the best possible service,” he said.
“Our vision has been and continues to be about unlocking economic opportunities through low-barrier, global payouts,” said Nixon. “Our partnership with CAKE exemplifies this, as we continue to support them in paying freelance growth marketers around the globe, streamlining their operations, and driving our mutual growth.”
About CAKE
CAKE, owned by Constellation Software Inc. since 2019, is a leading B2B company specializing in affiliate marketing software. They provide solutions for affiliate marketing and lead distribution, enabling advertisers, networks, and publishers to manage, measure, and optimize digital marketing campaigns in real time. The CAKE team is dedicated to empowering their customers to achieve their goals and drive growth within their organizations, through innovative products and services, such as CAKE Pay.
Learn more about CAKE & CAKE Pay at getcake.com
About Trolley
Trolley is the end-to-end payout platform built for the internet economy, helping businesses make and manage payouts to contractors around the globe. Finance and product teams across hundreds of organizations—including SoundCloud, Envato, Downtown Music, Bugcrowd, GoTo, & Viral Nation—use Trolley to automate processes and enable payouts at scale. Annually, Trolley sends billions of dollars in 210+ countries & territories, with over 2.5 million total recipients on the platform. Trolley is on a mission to unlock the collective economic opportunity of the internet.
