Radio continues to be a meaningful driver of music discovery and revenue—especially when campaigns run across multiple markets. But while distribution has become increasingly global, the operational layer behind paying artists, collaborators, and partners hasn’t always kept pace.
That’s the gap Trolley and Syndicast are addressing by bringing payouts closer to where global airplay is managed.
Why this partnership matters
Syndicast helps labels and distributors reach international audiences through a network of 2,700+ verified radio stations across 120+ countries. With real-time airplay tracking (via WARM) and performance insights (via Songstats), teams can measure how campaigns perform across markets with far more precision.
What happens after that performance is where things can often break down.
Payouts—especially across currencies, tax regimes, and jurisdictions—are still handled manually by many organizations. That introduces delays, compliance risk, and operational overhead that annoyingly scale along with success.
Bringing payouts into the workflow
Trolley provides the infrastructure layer that can solve this.
Built for royalties and creator payments, Trolley enables companies to onboard recipients, collect tax documentation, and send multi-currency payouts to 210 countries and territories—all through a single, compliant system.
By integrating Trolley into Syndicast, payout operations move closer to where performance data already lives.
Instead of treating payments as a separate back-office process, labels and distributors can now:
- Access payout functionality within Syndicast’s partner environment
- Onboard artists and partners through embedded, compliant flows
- Manage royalties and partner payments without leaving their existing workflows
- Align airplay performance data with financial operations and reporting
From campaign performance to payment execution
This integration is less about adding another tool and more about connecting two critical parts of the same workflow.
- Syndicast focuses on distribution and measurement: getting music heard and tracking how it performs.
- Trolley focuses on execution: ensuring artists and partners are paid accurately, globally, and at scale.
Together, they close the loop between performance and payment.
Building infrastructure for global music operations
As labels and distributors expand internationally, operational complexity doesn’t just increase—it compounds. Payments become one of the hardest systems to scale without the right infrastructure in place.
“Trolley’s focus is on removing the operational burden of global payouts,” said Tim Nixon, CEO & Founder of Trolley. “As teams grow their international reach, they need systems that can handle compliance and scale without slowing them down.”
“Radio airplay creates real value for artists and labels, but managing payments globally can quickly become complex,” said Robert Gaspar, Co-owner and Head of Business Development at Syndicast. “Trolley provides a scalable solution that fits naturally into how our partners already operate.”
To learn more about the partnership, contact [email protected] or visit https://syndicast.co.uk/.
